The Fundamentals of Branding and Multi-Media PR For Artists
In the oversaturated world of news media and the information age, do you effectively present yourself to your customers and to the media – in just a few minutes of conversation? What is your brand, that which sets you and your vision apart from everyone else? This workshop – designed with both the novice and savvy self-promoters in mind – will give you tools to define yourself and your art as well as essential information on how to navigate the ever-changing world of public relations.
Topics include:
  • Branding, elevator speeches and developing your communication style
  • Media trends
  • Key rules for your promotional campaign
  • Guidelines for writing and distributing effective media releases
Brechin Flournoy is a veteran curator, independent producer and publicist/digital communications specialist. A self described ‘cultural omnivore’, Brechin’s administrative career began at the age of 19 as an intern at P.S. 122 in New York City’s Lower East Side – handling everything from coffee runs to associate producing showcases. Since then, Brechin has worked professionally in every aspect of the creative sector (from administration to performer and guest curator to tech). She is the Founding Director of the internationally renowned San Francisco Butoh Festival (1995-2003) which effectively popularized the dance genre in the U.S. From 2003-2010, Brechin founded and ran NEQA/Communications a public relations and digital marketing division of Quinn Associates. This summer Brechin launched Sagacity Communications, a boutique agency that specializes in individual coaching and tailored multi-media PR/Marketing campaigns for projects, businesses, and organizations.
Enrollment is limited to 24 students.
Date: Tuesday, September 28, 2010
Time: 6:00pm – 9:00pm
Location: SF State, 835 Market Street, 6th floor, SF 94103 (next to Westfield Shopping Center, Powell Street BART/Muni stop
Cost: $50 (non-members) / $40 (BOA / CCI members)

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